Chat App and collaborative working tool Slack appears to have given up the fight to eliminate email by allowing the introduction of new tools that enable Slack collaboration features inside Gmail and Outlook, thereby building a more inclusive ‘email bridge’.
What Is Slack?
Slack, launched ‘way back’ in 2013, is a cloud-based set of proprietary team collaboration tools and services. It provides mobile apps for iOS, Android, Windows Phone, and is available for the Apple Watch, enabling users to send direct messages, see mentions, and send replies.
Slack teams enable users (communities, groups, or teams) to join through a URL or invitation sent by a team admin or owner. It was intended as an organisational communication tool, but it has gradually been morphing into a community platform i.e. it is a business technology that has crossed-over into personal use.
After having a five-year battle against email, Slack is building an “email bridge” into its platform that will allow those who only have email to communicate with Slack users.
The change is aimed at getting those members of an organisation on board who have signed up to the Slack app but are not willing to switch entirely from email to Slack. The acceptance that not everyone wants to give up using their email altogether has made way for a belief by Slack that something at least needs to be built-in to the app to allow companies and organisations to be able to leverage the strengths of all their workers, and at least allow those organisation and team members who are separated because of their Slack vs email situation to be connected to the important conversations within Slack. It will also now mean that companies and organisations have time to make the transition in working practices at their own pace (or not ) i.e. migrate (or not migrate) entirely to Slack.
The change supports Slack’s current Outlook and Gmail functionality, which enables users to forward emails into a channel where members can view and discuss the content and plan responses from inside Slack. It also allows anything set within the Outlook or Gmail Calendar to be automatically synced to Slack.
The new changes will allow team members who have email but have not committed to Slack to receive an email notification when they’re mentioned by their username in channels or are sent a direct message.
What Does This Mean For Your Business?
Slack appears to have listened to Slack users who’d like a way to keep connected with their e-mail only / waiting to receive credentials colleagues, and the email bridge is likely to meet with their approval in this respect. For Slack, it also presents the opportunity gently for those people who are more resistant to change into eventually making the move to Slack.
This change is one of several announced by Slack, such as the ‘Actions’ feature last year, and the two new toolkits (announced in February this year) that will allow non-coders to build apps within Slack.
Slack knows that there are open source and other alternatives in the market, and the addition of more features and more alliances will help Slack to provide more valuable tools to users, thereby helping it to gain and retain loyalty and compete in a rapidly evolving market.